I think the key points of this week’s readings are internal public relations and community relations are imperative for an organization to be successful. Do not belittle employee goodwill as they can ruin the reputation of an organisation as the success of an organization relies largely on its employees.
Organisations should keep employees in the loop on the latest issues and developments by keeping them updated on the latest happenings evolving around the company via newsletters, company website, etc.
That would make employees feel valued and appreciated which will then be translated into better satisfaction, work performance and overall enhancement of a company’s value. Companies can make employees feel more valued by rewarding them for commitment and job well done, like many organizations who award their employees with ‘long-service awards’ amongst others. One dissatisfied employee can damage the reputation of his organisation, therefore organisations have to be extra careful when managing their employees.
Maintaining good community relations are demonstrated when companies sponsor and event or charitable organisation. An example would be Cathay Pacific Airlines sponsoring and supporting UNICEF.
The readings made me think more about public relations theory/practice in that employees are not just workers, they make or break an organisation’s reputation and are the main tools to help achieve the aim of the organisation.
2 comments:
"that employees are not just workers, they make or break an organisation’s reputation"
Dear Ethel,
Your above mentioned comments highlighted a paradigm shift from viewing workers as mere human resources to recognizing them as human assets. Hence, it becomes vital to maintain a harmonious relationship with the employees.
We can go further as to say that the company IS its employees. As without the employees, the company can output nothing, and no work will be done.
So it is imperative that the company take care of its workers, and to integrate them into a cohesive unit, loyal to the company, and supportive of the company, as they are in essence, the company itself.
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